ACTUAL ASPECTS OF MANAGEMENT OF MARKETING ACTIVITIES OF ENTERPRISES
Journal Title: Вісник Одеського національного університету. Економіка. - Year 2018, Vol 23, Issue 6
Abstract
The theoretical questions of the essence of management of marketing activity of the enterprise are investigated, the basic principles and functions of management of marketing activity are given. The basic modern approaches to management of marketing activity are defined: system, process, complex, organizational, communication; stages of management of marketing activity at the enterprise. Proposed ways to increase the efficiency of management of marketing activities of the enterprise.
Authors and Affiliations
L. F. Chumak, E. A. Kalinina, D. S. Shevtsov
Keywords
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