AD-TERROR AS A MEAN FOR EVOKING NEGATIVE EMOTIONS
Journal Title: Impact Strategic - Year 2006, Vol 18, Issue 1
Abstract
Using as a starting point the studies on ad terror conducted along the years by researchers (Wilkinson, 1977; Martha, Middletonwn, & Wesleyan, 1983; Wardlaw, 1989; Wieviorka, 1993; Wilkinson, 1997; Ganor, Ehrlich, Garcin-Morrou, 2001; Shay, 2002; Silver, 2002; Chermak, 2003; Delcea, 2004; Toma, 2004; Odorogea, 2004; Anghelus and Vescan, 2005) we took a critical approach on statements and theories on ad terror. As a result of this analysis we made an experiment in order to capture the negative emotional effect on the public as a media consumer and the cognitive and behaviour dysfunctionalities as provoked by advertised terror in the media.
Authors and Affiliations
Cristian DELCEA
Keywords
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