Adaptation Strategies of Transnational Corporations at the Cultural Specificity of the International Business Environment 

Journal Title: Dezbateri social economice - Year 2014, Vol 6, Issue 2

Abstract

Regardless the field of activity, transnational companies must respond to the market challenges and also must fit in the new dimensions of world economy, that are marked, on a first side by the deep globalization trend of markets and standardization of business models and on the other side, by the impact of cultural particularities to business environment. The last years have shown how important is for the transnational that their management have a long-term vision, taking into account the risks which the companies must respond and the continuing pressures for change. Practicing an efficient management must be an important desideratum of the future multinational companies and business expansion beyond its original country. A basic requirement for success in business is represented by the modality in which the strategies are adapted at the cultural specificity of the international business environment. Therefore, this paper aims to identify the most effective ways of the firms’ adaptation, such that doing business to be carried out in accordance with the specific values of the host countries. 

Authors and Affiliations

Cezar Militaru, Adriana Zanfir

Keywords

Related Articles

Stress and Job Performance 

Starting from the idea that the alternatives of the organizational existing development can be improved, and that the promotion and the pilot implementation of innovative solutions for flexible working arrangem...

Educational Level and its Influence on Employment Rate  

In the context of globalization, any company require well-trained workforce to ensure its economic development. In occupational structure analysis must take into account the prevailing conditions in the labor m...

Download PDF file
  • EP ID EP115954
  • DOI -
  • Views 105
  • Downloads 0

How To Cite

Cezar Militaru, Adriana Zanfir (2014). Adaptation Strategies of Transnational Corporations at the Cultural Specificity of the International Business Environment . Dezbateri social economice, 6(2), 142-146. https://europub.co.uk/articles/-A-115954