Adaptive FANP And TOPSIS Method For Innovation Strategy Of Small Medium Enterprise (SME)

Abstract

This study aims to determine the assessment and innovation strategy of SMEs based on the hybrid adaptive method of Fuzzy Analytic Network Process (FANP) and Technique for Order Preference by Similarity to Ideal Solution (TOPSIS). The advantage of the FANP method is the can handle data that contains uncertainty. Some of the measurement indicators of SMEs are qualitative, so the Fuzzy method is needed to make decisions easier. Adaptive methods make decision-making more flexible because decision-makers can determine their own linguistic scale to get optimal results. The adaptive Fuzzy ANP method is used to determine the weight of each measurement indicator in SME, while the TOPSIS method is used to rank SME. The weighted Normalization in the TOPSIS method is determined based on the results contained in the FANP so that by integrating the two methods can result in better decisions and high flexibility. The results of this research is the Framework and a priority assessment indicators of Innovation Strategy Map (ISM) of SME.

Authors and Affiliations

Eza Rahmanita, Vivi Tri W, Yeni Kustiyahningsih

Keywords

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  • EP ID EP393710
  • DOI 10.9790/9622-0802017580.
  • Views 145
  • Downloads 0

How To Cite

Eza Rahmanita, Vivi Tri W, Yeni Kustiyahningsih (2018). Adaptive FANP And TOPSIS Method For Innovation Strategy Of Small Medium Enterprise (SME). International Journal of engineering Research and Applications, 8(2), 75-80. https://europub.co.uk/articles/-A-393710