АДАПТИВНІСТЬ — ПЕРЕДУМОВА РОЗВИТКУ ПІДПРИЄМСТВА У НЕСТАБІЛЬНОМУ СЕРЕДОВИЩІ
Journal Title: Економіка і управління - Year 2016, Vol 3, Issue 71
Abstract
The article is aimed to research scientific and theoretical aspects of adaptability enterprises as determinants of development. The features of adaptability of enterprises depending on the marketing potential, the nature and intensity of the external environment. Enterprise Adaptability is considered as the original author of two components: the marketing potential and environmental changes. Under adaptability means «presence in the enterprise marketing potential sufficient to provide an adequate response to the opportunities, challenges and threats to the environment and to implement successful adaptation.» The role of marketing factors in ensuring adaptation is considered at three levels (tactical, product-market/competitive and strategic), which together form a «pyramid of» enterprise. The issue of adaptability of enterprises decided on three levels - strategic, functional and instrumental. At the strategic level adaptive control key task of management is to ensure compliance with the marketing potential of the company to external conditions and selecting optimum adaptation strategy. In the focus of management on a functional level are issues related to the efficient management of resources, key competencies, improving business model and restructuring of internal business processes, including based on the use of advanced information systems and technologies. In turn, the instrumental level enterprise adaptability is ensured by tracking changes in the environment and the immediate response to these changes. A set of adaptation strategies for certain categories (clusters) companies. As an analytical tool rationale adaptation strategies proposed matrix «marketing potential/The strength and intensity of environmental changes.» Depending on how the potential of owning the company and how variable is the environment, the company distributed a relatively homogeneous clusters (groups). For each of them offers individual adaptation measures.
Authors and Affiliations
В. Л. Деревльов
Keywords
Related Articles
- EP ID EP208437
- DOI -
- Views 100
- Downloads 0
СУТНІСТЬ УПРАВЛІННЯ КАПІТАЛОМ ПІДПРИЄМСТВА
The capital essence, its structure and management at a plant has been considered. The capital management is an important task of business administration common system, as the capital is one of the basic economic categori...
ОЦІНКА ТА МІНІМІЗАЦІЯ СУКУПНОГО КРЕДИТНОГО РИЗИКУ
n the article, the question of assessment of credit risks is considered, and provided are meth - ods of their effective management. It explains approaches to improve classification of credit risks in a system of commerc...
ADAPTATION OF INTERNATIONAL EXPERIENCE OF FINANCIAL SUPPORT TO ROAD INDUSTRY ENTERPRISES TO THE NATIONAL PRACTICE ON THE EXAMPLE OF POLAND
Article deals with the foreign experience of financial support to road industry enterprises. Besides, the adaptation of the foreign experience in Ukraine concerning financial support of road industry is described. Curr...
STRATEGIC MANAGEMENT ACCOUNTING AS A MODEL FOR MAKING STRATEGIC MANAGEMENT DECISIONS
The article treats with the essence of strategic management accounting, while also analyzing and investigating the essential approaches to defining the notion of “strategic management accounting”. The essence of strategi...
IT SOLUTIONS TO ADDRESS FINANCIAL REPORTING CHALLENGES IN INTERNATIONAL DEVELOPMENT
This paper reviews the challenges of International Non-Governmental Organization (INGO) financial management and reporting, and then examines the role of information technology solutions to address such challenges. The...