Advertising Activity and its Importance in Management on the Example OF SME’s Enterprise X
Journal Title: Revista Romana de Statistica - Year 2012, Vol 60, Issue 4
Abstract
“Advertising lever trade "- it is not possible to determine the author of these "winged words", but we know that this slogan reviewers whole truth about the role of advertising performance throughout the economy and how its effective use may contribute to the development of every enterprise operating in the national, regional or local market. Nowadays, there is an enterprise that never would apply this tool to promote their services or products. Any, even the single company wanting to enter to the market and growing is forced to use the tool which is advertising. The following article presents the essence of advertising, its characteristics and shows four different companies that use its various forms to promote their products and services.
Authors and Affiliations
Jozef NOVAK-MARCINCIN, Vladimir MODRAK, Bartłomiej OKWIET
Keywords
Related Articles
- EP ID EP140709
- DOI -
- Views 100
- Downloads 0
Integrating R and Hadoop for Big Data Analysis
Analyzing and working with big data could be very difficult using classical means like relational database management systems or desktop software packages for statistics and visualization. Instead, big data requires larg...
New Concepts and Successful Entrepreneurial Models
To increase the chances of success for a business, the entrepreneur must carefully plan the activity. The most used tool for business planning is the business plan. Because a business plan is a comprehensive document, wh...
Model for analyzing the liquidity risk
The liquidity risk has an essential importance in the risk administration process within the financial systems, beeing one of the most common within banking institutions. Mittigating liquidity risk helps address cash flo...
Influence of VAT Increase on the NAFA Income Collected by for the Budget
Last year, the government decided to increase VAT in order to soar the incomes for the State budget. Consequently, this measure is meant to comply with the budgetary deficit of 6,8%. negotiated with IMF. The decision was...
ENVIRONMENTAL STATISTICS AND HUMAN ECOLOGY
A complex statistical overview of the economy in a circumstantial manner remains that of the perennial hexagon of major balances, and it is presented in the introduction of this paper. As can be seen, the environment (ec...