Advertising. Advanced placement of objects
Journal Title: Вісник Житомирського державного технологічного університету. Серія: економіка, управління та адміністрування - Year 2016, Vol 76, Issue 2
Abstract
The article is devoted to the study of one of the most important concepts and marketing events which is advertising. The author studies the history of the formation of modern advertising and covers the main interpretations of the concept of advertising. The article presents the data on the chronology of the formation of the key objectives of the advertising process and the basic classification of types of advertising, its purpose and place in the marketing mix. It sets out the classification and content of the basic concepts of marketing. The article considers the potential effectiveness of the basic types of advertising communications, and especially the impact of these promotional activities on the perception of the end user. Particular attention is paid to the study of certain promising areas of advertising, namely, advertising at airports and in airplanes, it is a special case of transit advertising. The author describes the identified advantages and disadvantages of this direction of marketing communications as well as the analysis of statistical data on the effectiveness of advertising at airports and in airplanes. It is suggested to consider this type of advertising as promising and effective in the conditions of modern times because there is the tendency to increase the dynamic potential users of the specified mode of transport and, as a consequence, it is possible with certainty to predict the transformation of potential passengers into real consumers of the studied type of advertising.
Authors and Affiliations
Ali Al-Ababneh Hassan
Keywords
Related Articles
- EP ID EP265544
- DOI -
- Views 92
- Downloads 0
Main directions and priorities of Ukraine state migration policy in the context of its european integration changes
The exceptional socio-economic importance of migration and its significant impact on the living standards and welfare of the population, labor market, ethnic and religious profile of Ukrainians, cultural and educational...
Formation of the basic principles of ethics for specialists of accounting and analytical sciences in modern information economics
The article considers the process of the formation of basic principles of the ethics for the specialists of the accounting and analytical sciences. The authors provide the insight into the little-known historical informa...
Issues of Social Policy Implementation for ATO (OUF) Fallen Servicemen’s Family Members under Conditions of Hybrid War
The article determines the main issues of the social policy implementation for the members of families of the servicemen fallen in the area of the АТО and shows the ways of their solution as a precondition for the social...
Development of scientific research on problems of accounting consequences of warfare defense and building of public territories
The research analyzes the dissertation researches concerning the direction of the organization development and the methods of accounting the consequences of military actions and the occupation of state territories. The i...
Audit of long-term and short-term liabilities
The article determines the importance of long-term and short-term liabilities for the management of financial and material resources of an enterprise. It reviews the aim, objects and information generators for realizatio...