ADVERTISING CAMPAIGN ON REGIONAL MARKET TRAVEL SERVICES IN UKRAINE
Journal Title: Регіональна економіка та управління - Year 2017, Vol 1, Issue 14
Abstract
This article is devoted to substantiation approaches advertising campaigns in the regional tourism market. The article highlights the scientific and theoretical basis and features advertising. Recommendations for sequence are planning advertising campaigns at regional level.
Authors and Affiliations
Olha Laktionova
Keywords
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- EP ID EP639078
- DOI -
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