ADVERTISING INDUSTRY - TRENDS, OPPORTUNITIES AND CHALLENGES WITH SPECIAL EMPHASIS OF CHINESE TOURISM
Journal Title: UTMS Journal of Economics - Year 2010, Vol 1, Issue 2
Abstract
Now day advertising has craftily become an inescapable companion of modern life that we can't escape and avoid it, truly it’s an intrinsic part of our daily lives. Advertising affects everyone’s life and influences many purchasers. Consumer turns to advertising for its informativeness, as well as its entertainment value. In November 2001, China joined the World Trade Organization (WTO) and became a formal member of the free trade club. China's accession to the WTO came after the country had economic reforms and significant growth of Chinese economy. In the same period advertising start booming in China (early 1979); it has become dramatically an increasing important business, industry, and custom artefact in the country. A lot of researches have been made on advertising industry in the west and are one of everyday activity in the current market, but researches about Chinese advertising about tourism market has generally been limited to journal articles. The purpose of this research is to: Investigate how consumers read and understand advertising in China, mainly tourism advertising; To learn how Chinese consumers react to TV and print advertisements; Examine what role advertising playing in marketing and how it perused people of China - moreover which channel is most preferable to advertise tourism offers in Chinese society.
Authors and Affiliations
Misko Dzidrov
Keywords
Related Articles
- EP ID EP273578
- DOI -
- Views 131
- Downloads 0
THE ROLE OF LIBRARIES IN THE DEVELOPMENT OF CULTURAL TOURISM WITH SPECIAL EMPHASIS TO THE BIBLIOTHECA ALEXANDRINA IN EGYPT
Cultural tourism has grown rapidly in the past few decades as a result of more income, higher levels of education, globalization processes that make the world a smaller place, technology, the effects of media and telecom...
SOME ASPECTS AND FEATURES OF TOURISM MANAGEMENT IN MACEDONIA
The importance of human recourseс management is important in every field of work and in every enterprise, especially in enterprises operating in the tourism sector. We underline this because the tourism commercial sector...
SAME-DAY TRIPS: A CHANCE OF URBAN DESTINATION DEVELOPMENT
The global economic crisis, the decline of standard and climatic factors influence the allocation of tourism trends at the global level. Certain types of tourist movements start up and develop; they have been present, bu...
IMPACT OF LOW-COST AIR TRAVEL ON TOURISM ECONOMY IN ZADAR COUNTY
This paper aims to encompassingly show what impact low-cost airline companies have on the tourism business in Zadar County. The high cost of travel for tourists who choose to travel by airplane in the past two decades ha...
DIVIDEND POLICY OF PUBLIC COMPANIES IN BOSNIA AND HERZEGOVINA
This paper provides insight in dividend policy of publicly listed companies in Bosnia and Herzegovina and investigates appearance of dividend smoothing behavior. The results show increase in portion of dividend paying co...