AI-Driven UX/UI Design: Empirical Research and Applications in FinTech
Journal Title: International Journal of Innovative Research in Computer Science and Technology - Year 2024, Vol 12, Issue 4
Abstract
This study explores the transformative impact of AI-driven UX/UI design in the FinTech sector, examining current practices, user preferences, and emerging trends. Through a mixed-methods approach, including surveys, interviews, and case studies, the research reveals significant adoption of AI technologies in FinTech UX/UI design, with 78% of surveyed companies implementing such solutions. Personalization emerges as a dominant trend, with 76% of FinTech apps utilizing AI for tailored user interfaces. The study demonstrates a strong correlation between AI-enhanced features and improved user engagement, with apps incorporating advanced AI features showing a 41% increase in daily active users. Ethical considerations, including data privacy and algorithmic bias, are addressed as critical challenges in AI implementation. The research contributes a conceptual framework for AI-driven UX/UI design in FinTech, synthesizing findings from diverse data sources. Future trends, including emotional AI and augmented reality integration, are explored. The study concludes that while AI-driven UX/UI design offers significant potential for enhancing user experiences in FinTech, balancing innovation with ethical considerations is crucial for responsible implementation and user trust.
Authors and Affiliations
Yang Xu Yingchia Liu Haosen Xu and Hao Tan
Keywords
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- EP ID EP744927
- DOI 10.55524/ijircst.2024.12.4.16
- Views 23
- Downloads 0
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