AN ANALYSIS OF KNOWLEDGE MANAGEMENT PRACTICES & NON-FINANCIAL ORGANIZATIONAL PERFROMANCE IN HOSPITALITY INDUSTRY IN PAKISTAN ON EMPIRICAL BASES
Journal Title: ACADEMIC JOURNAL OF SOCIAL SCIENCES - Year 2017, Vol 1, Issue 4
Abstract
With the passage of time, due to awareness and research in different sectors of organizations, the concept of knowledge management practices have become an asset for organizations and organizations are aware now about the importance of this phenomenon. Knowledge management practices now have become hot button for researchers in different sectors. This study comprises on the concept of knowledge management practices (knowledge sharing and knowledge application) as there is a lack of awareness in hospitality sector in Pakistan about this phenomenon and employees are facing problems in accessing knowledge sharing systems. This research study is the unique one in researches in hospitality sector in Pakistan to analyze the impact of knowledge management practices to organizational performance with perceptual measures (operational excellence, customer intimacy & product/service leadership) for five star, four star and three star hotels separately. For the purpose of survey 300 research instruments were administered to management employees at top level and middle level management up to first line managers in different departments in five star, four star and three star hotels. Sampling was based on multi levels. To select three strata out of five, random sampling technique was used and then to select respondent’s proportionate sampling technique was used. The findings exhibits the positive, highly significant (though weak) relationship between the variables. The results also highlighted that the absent of knowledge management practices will highly affect the performance of organizations in hospitality sector in Pakistan. The results of current research will be helpful for managers, executives and policy makers to maintain such a system which would be helpful for employees to facilitate them in terms of knowledge sharing and its application throughout the organizations so that ultimately leads to organizational performance and to attain competitive edge.
Authors and Affiliations
SAIRA MUNIR, ASIA BIBI
Keywords
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