Abstract

"This research has documented that consumers can be highly vulnerable to misleading advertising claims that lead them to acquire false information, form misperceptions, as the problems in consumer world are increasing very fast and most of the adver agencies and manufacturing firms waiting such opportunities to lure the consumers through deceptions consumer is already involved in searching solutions and become involved in consumptive behaviors to their detriment. The experimental studies, in particular, explore the possible causal relationships between claims and consumer psychological or behavioral responses to map the claims many a times the mapping goes in a favor of consumers as they feel that the claims that are raised by the companies goes downward leading to dissatisfaction by the consumer."

Authors and Affiliations