AN APPROACH TO CONSTRUCT MDRT TO PRODUCE QUALITATIVE RATINGS FOR E-COMMERCE WEBSITES
Journal Title: International Journal of Computer Science Engineering and Information Technology Research (IJCSEITR) - Year 2017, Vol 7, Issue 1
Abstract
Online surveys, customer reviews on shopping sites are the key sources to understand customer requirements and feedback to help upgrade the product quality and achieve greater outcomes. In our previous paper, we targeted a novel approach to extract the customer sentiments or opinions at considerably much better granular level. However, there are many challenges in dealing with human languages. We only concentrated on reviews in English and the reviews which are much straight forward. In real world, customers display their emotions like anger, and try to be sarcastic sometimes. In addition to these challenges, we need to deal with different words to expressing same context. In this paper we want to take it forward to accept reviews from other languages and also address the problem of unknown words by making our system more adaptive.
Authors and Affiliations
D. R. KUMAR RAJA, S. PUSHPA
Keywords
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