An Assessment Factors Influencing Consumption Choices
Journal Title: Saudi Journal of Humanities and Social Sciences - Year 2018, Vol 3, Issue 5
Abstract
Abstract:The study is centred on understanding the underlining factors influencing consumer’s choice in purchasing patterns. Contemporary consumers are believed to reflect elements of rationality and irrationality in their consumption preferences. So the study assessed the choice motives which prompt the patronage of some selected household items amongst university students. These items are phones, laptops and consumables. The students were randomly selected on gender basis. Assessed factors include peer influence, trends, affordability, advertorials, needs, lifestyle, health, religion, income and product packaging. Findings revealed that the influence of rationality and irrationality are inherent in consumer behaviours, but personal interest of consumers at a particular point in time takes precedence. Keywords:consumer’s choice, irrationality, lifestyle, health.
Authors and Affiliations
SiyanbolaAfeez Babatunde, Ganiyu, Sulayman Olubunmi
Keywords
Related Articles
- EP ID EP400792
- DOI -
- Views 93
- Downloads 0
Dilemmas of the Information Technology Era: Security Surveillance Vs Privacy Issues
Abstract:In the era of technology security surveillance is rapidly increasing in most of the nations worldwide. Continuous security threats to public safety and national security demand use of such systems. The surveilla...
Effective School Management and Its Implications for Community Participation in Education at Jambi Province
Abstract: The purpose of this study is to identify and find community participation in education which is part of effective school management implementation through leadership of principal in making effective school in J...
Culture of school improvement: Exploring its existence and effectiveness
Abstract: This study seeks to investigate the existence and effectiveness of various forms of culture of school improvement in a secondary school. This school was selected as, it was labelled as a low performing school....
Precarious Work in Contemporary Capitalism: A Theoretical Perspective
This article relates precarious work, a symbol and axis of social relations in contemporary capitalism, to one of its most negative aspects relating to the generation of social barbarism that mainly affects working class...
Emotional Intelligence among Differently Able Employees
Abstract: Emotional intelligence (EQ) plays a vital role in psychological and social adjustment of individuals. Present study was designed to make analysis of the facet of EQ in context of differently able employees. The...