An Empirical Evaluation of Factors leading to Happiness

Journal Title: MANTHAN: Journal of Commerce and Management - Year 2018, Vol 5, Issue 2

Abstract

Happiness is a multidimensional concept with strong predisposition for qualitative dimensions-emotional well-being, good life, generosity, freedom from suffering, health, sustainability etc. Its measurement also requires interdisciplinary orientation. International organizations and academia are envisioning several permutations and combinations of subjective and objective indicators to assess happiness. There has been an evolution of methods, surveys and indices to measure happiness since the late 20th century. Bhutan’s Gross National Happiness index has been suggestive of qualitative ramifications of economic development. It is being preferred over Gross National Product as it imbibes diverse dimensions for human welfare, peace and sustainability. The present paper seeks to illuminate happiness as a multidimensional concept and further explore its major dimensions through a primary study of 114 respondents using Google forms. 32 factors leading to happiness were drawn from this Gross National Happiness index and Exploratory Factor Analysis was done. Eight factors were found to be significant: personal life; environmental conditions; self-esteem; professional attributes; cultural traits; physical fitness; spiritual aspect and institutional factors.

Authors and Affiliations

Archana Bakshi, Kanwaljit Kaur

Keywords

Related Articles

Make in India Campaign: An Assessment of its Likely Economic Impact

India’s growth performance has been diverse yet fascinating over a period of time. While agriculture and manufacturing were the dominant sectors during the pre-industrialisation and industrialisation period respectively,...

Evaluation of Pro-Environmental Behaviour: A Study on effect of Self-identity on Pro-Environmental Actions

Environmental issues such as air pollution, noise pollution, global warming, water shortage, resource depletion, loss of biodiversity etc. have become dominant today. Extensive research has been done in various parts of...

A Study of Job Satisfaction of Front Line Sales Employees in Insurance Sector of India

The most vital role of Human Resource Management in an organization is the appropriate implementation of human resource development strategies to accelerate its growth and development. Researchers have emphasized on huma...

Making Sense in Marketing: Sensory Strategies for International Quick Service Restaurants

Given the importance of ‘Sensory Marketing’ in the field of QSR (Quick Service Restaurant) industry, the objective of this paper is to identify if sensory factors influence customers’ selection of a QSR. Data of 1600 res...

The Evolving Framework of Determinants of Foreign Direct Investment: A Review of Literature

The last two decades have witnessed intense competition among countries, particularly developing economies, to attract foreign direct investment (FDI). This is because FDI fills the gap between desired investment and dom...

Download PDF file
  • EP ID EP625426
  • DOI 10.17492/manthan.v5i2.14325
  • Views 149
  • Downloads 0

How To Cite

Archana Bakshi, Kanwaljit Kaur (2018). An Empirical Evaluation of Factors leading to Happiness. MANTHAN: Journal of Commerce and Management, 5(2), 119-129. https://europub.co.uk/articles/-A-625426