An Empirical Study on External and Internal Employer Branding
Journal Title: International Journal of Research in Social Sciences - Year 2012, Vol 2, Issue 3
Abstract
Over the years, we‟ve spent a ton of time talking about employment branding. In its various aspects, employment branding is a key part of the equation for long term recruiting and talent management. This research reveals about the importance of Internal Branding and External Branding. Internal Branding is concerned with the current and potential employees‟ information about the employment experience and what is expected of them. External branding refers to branding which is done by using external sources and which may (or may not) require some investment in monetary or other forms.
Authors and Affiliations
Ms. Nehali Lalwani and Ms. Alpa Parmar
Keywords
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