An Empirical Study on External and Internal Employer Branding
Journal Title: International Journal of Research in Social Sciences - Year 2012, Vol 2, Issue 3
Abstract
Over the years, we‟ve spent a ton of time talking about employment branding. In its various aspects, employment branding is a key part of the equation for long term recruiting and talent management. This research reveals about the importance of Internal Branding and External Branding. Internal Branding is concerned with the current and potential employees‟ information about the employment experience and what is expected of them. External branding refers to branding which is done by using external sources and which may (or may not) require some investment in monetary or other forms.
Authors and Affiliations
Ms. Nehali Lalwani and Ms. Alpa Parmar
Keywords
Related Articles
- EP ID EP19822
- DOI -
- Views 345
- Downloads 20
An Analytical study of a painting of iran From the School of Tabriz (Safavi,d) Second. (1539-1543AD) (Love story Lily and Majnoon)
The story of Lily and majnoon is one of the most famous romantic and ancient stories of Persian literature, written about (961 to 1155AD)By nezami Ganjawi-Majnoon whose real name is Qais ibn malhvoh Ameri, due to manho...
Determinants of Rural Women Economic Empowerment: The Case of Guduru District of Oromia Regional State
Women‟s economic empowerment has been an issue of academic and policy debate. A lot of affirmative policies have been emplaced in developing countries, including Ethiopia, to benefit rural and urban poor women, out of...
THE RELATIONSHIP BETWEEN STRESS AND JOB DISSATISFACTION AMONG ENGINEERING COLLEGE TEACHERS: EMOTIONAL INTELLIGENCE AS A COPING STRATEGY
Job satisfaction is very important for teachers because when teachers possessed high level job satisfaction they care about the quality of their work and more committed to their students and academic profession. Teach...
IMPACT OF ECO-TOURISM ON KOYA TRIBALS IN JAYASHANKAR DISTRICT OF TELANGANA STATE – A STUDY
Eco-tourism has drawn the attention of the world community as positive contributor towards the preservation of the natural and cultural resources and also towards the development of tourism. Eco-tourism is one type of...
Community Social Work: A Theoretical Perspective
The concept „community social work‟ grew up in the 1970s and 1980s in Britain and gained common currency following the publication of the Barclay Report in 1982. Even though there is uncertainty in using terms to deno...