An Empirical Study on Residents’ Place Image and Perceived Impacts on Support for Tourism Development in Penang, Malaysia
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2018, Vol 8, Issue 16
Abstract
With the growth of global tourism industry, the heritage tourism industry is expanding worldwide. Malaysia having George Town, Penang and Malacca which are listed on 7 July 2008 in UNESCO World Heritage and has been successfully generated high tourist influx. Yet, the local stakeholders are facing continued challenges in the context of tourism development. The present study explores an understanding whether the residents’ support on tourism is solely due to economic benefits, socio-cultural benefits, and environmental benefits. The present study is conducted through online survey on 134 respondents who are residents of Penang of age above 21 years old, resides in Penang for at least one year, married, head of the family and individuals who are experienced the most and also extend support for local tourism developments. The significant findings and results show that the residents of Penang capture favorable image destination and perceived the tourism impacts positively supporting tourism developments to the extent of 66.42%. Secondly, perceived economic and socio-cultural impacts show positive and significant impacts and mediate fully the relationship between residents' place image and support for tourism development. Thus, perceived positive impacts on tourism developments provide more recreational areas like hyper malls, gardens and theme parks. However, perceived environmental impacts mediate negatively the relationship between residents' place image and support for tourism development. The respondents have perceived negative impacts from tourism developments because crowed place destroys the natural environment including the architectures, Infrastructures and air pollution due to the gas emitted by transportation used by visitors. Furthermore, the study reveals that evictions of original tenants and environmental pollution due to tourists’ influx must be prioritized. In order to maintain the tourist attractions, local tourism authority will draw policies to conserve and preserve the highly valued entities in order to sustain them for the longest period possible. Nonetheless, tourism also known to cause pollutions, traffic congestion, crowding, littering and vandalism whereby residents perceives these as negative impacts of tourism towards environment. It is suggested that the tourist influx should be segregated by giving a thorough consideration for the capacity of facilities and infrastructure.
Authors and Affiliations
Jayaraman Krishnaswamy, Dahlan Abdullah, Toh Ching Wen
Keywords
Related Articles
- EP ID EP598709
- DOI 10.6007/IJARBSS/v8-i16/5127
- Views 141
- Downloads 0
Exploring Moral Thinking Using Videos in Flipped Classroom
In the advent of technology, over loaded of information often mislead the moral thinking of an individual. Moral thinking needs to be aligned with proper teaching in the classroom. Therefore, active learning is an import...
E-Learning and Disability Mainstreaming
The study sought to establish the determinant of disability mainstreaming in e-Learning in Kenya School of Government, Kenya. The independent variables of the study were: Accessibility to Technology, Management upport,...
The Influence of Internet Usage on Student’s Academic Performance
The internet is a basic technology in the development of information technology. Now, the Internet have become an important tool and required by the knowledge-based society present the contemporary for information manage...
Corporate Governance Practices among Malaysian Public Universities
The objective of this paper is to explore the corporate governance practice and performance among public universities through Malaysian Code on Corporate Governance (MCCG) 2012. The data was collected through interviewin...
The Conceptual Framework between Hygiene and Motivational Factors towards Employees Performance in Joint Force Headquarters of Malaysia Armed Forces
The purpose of this study is to propose hygiene and motivation factors in Herzberg’s Two-Factor Theory of Motivation as a framework to identify the significant in influencing the employees’ job performance in Joint Force...