An Entrepreneurial Business Model for Personal Branding: Proposing a Framework
Journal Title: UNKNOWN - Year 2014, Vol 2, Issue 2
Abstract
Purpose- Personal branding has become a mature field of research; however, there are many ques-tions to be answered yet. One of the most important questions is that what does a typical entrepre-neurial business model look like? Design/methodology/approach- To answer the above question, the present paper tries to use meta-analysis approach to making an integrated view of the extant literature. Thus, 25 papers, which were mainly focusing on the topic, was selected and critically reviewed. Finally, a framework is proposed based on Osterwalder's (2004) approach. Findings- Findings of this research are mainly focused on the characteristics of each dimension in the entrepreneurial business model for personal branding. Research limitations/implications- Research implications imply that a typical entrepreneurial business model for personal branding might be helpful for both entrepreneurs as well as policy makers.
Authors and Affiliations
Mehdi Raftari, Behrooz Amiri
Keywords
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