AN ENTREPRENEURIAL BUSINESS MODEL FOR PERSONAL BRANDING: PROPOSING A FRAMEWORK
Journal Title: Journal of Entrepreneurship, Business and Economics - Year 2014, Vol 2, Issue 2
Abstract
Purpose- Personal branding has become a mature field of research; however, there are many questions to be answered yet. One of the most important questions is that what does a typical entrepreneurial business model look like? Design/methodology/approach- To answer the above question, the present paper tries to use metaanalysis approach to making an integrated view of the extant literature. Thus, 25 papers, which were mainly focusing on the topic, was selected and critically reviewed. Finally, a framework is proposed based on Osterwalder's (2004) approach. Findings- Findings of this research are mainly focused on the characteristics of each dimension in the entrepreneurial business model for personal branding. Research limitations/implications- Research implications imply that a typical entrepreneurial business model for personal branding might be helpful for both entrepreneurs as well as policy makers.
Authors and Affiliations
Mehdi Raftari, Behrooz Amiri
Keywords
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