An Evaluation of the Effect of Consumer Characteristics on Retail Format Patronage Decisions
Journal Title: International Journal of Engineering and Management Research - Year 2018, Vol 8, Issue 5
Abstract
Consumer is prime factor in retailing. A customer can adapt various buying roles like initiator, influencer, decider, buyer, preparer, maintainer and disposer in purchasing and using the products. Buying behavior helps marketers learn the intensity and degree of involvement of customers in purchasing the products. Studies that link customer service to factors such as demographic, psychographic characteristics and store format choice are rather limited and under studied despite the fact of the discovery that individual characteristics of consumers influence their shopping behavior. Despite its importance and its contribution toward better understanding of consumer purchasing behavior, there is still lack of research in this area especially in the retail sector. In validating the measurements and investigating 650 questionnaires were filled by shoppers. The research concluded with a discussion on management implications as well as recommendations that suppliers should supply the good in shopping malls through considering their demographic and psychographic responses.
Authors and Affiliations
Mohammed Shaffiullah, Prof. T. Umamaheswara Rao
Keywords
Related Articles
- EP ID EP529860
- DOI 10.31033/ijemr.8.5.12
- Views 124
- Downloads 0
Functional Tax Governance Apparatus and Economic Development
The proportion of tax earnings to gross domestic product (GDP) in Nigerian economy had been ranked and affirmed the least in the sub-Sahara African and as evolving economy, different reasons attested to this fact, hence,...
abc
abcdefghj
Performance Evaluation of Concrete by using Sisal Fibre and Bamboo Fibre
Concrete is the most widely used material throughout the world. Concrete is a brittle material which is good in compression but it is weak in tension, this leads to the formation of cracks, these cracks extend and reach...
A Proposed Reading Program for Secondary School Students
This proposed program presents a background of reading competencies, application of consistent methodological standards and technology-assisted programs. Several researches have quoted the arising complication in the edu...
Developing a Humanoid Robot Platform
This paper is focused on developing a platform that helps researchers to create verify and implement their machine learning algorithms to a humanoid robot in real environment. The presented platform is durable, easy to f...