An interdisciplinary approach to marketing
Journal Title: Annals of Marketing Management & Economics - Year 2015, Vol 0, Issue 0
Abstract
This article looks at the issue of the interdisciplinary approach to marketing. The purpose of this study is to present the contribution of various sciences to the creation and emergence of marketing as an independent discipline of science. The subsequent parts of this study are devoted to the relationship between marketing and related sciences. In addition, this paper illustrates a pioneering approach to marketing and the directions of its evolution, including the emergence of the extended concept of marketing.
Authors and Affiliations
Joanna Szwacka-Mokrzycka
Keywords
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