An Investigation into Organizational Success in Modern Retail Sector in Sri Lanka: Evidence with Regression Analysis
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 4
Abstract
Competition Is In The All Places In The Modern World. For Many Businesses The Prospect Of Outperforming The Rivals And Being Victorious Is The Primary Drive In The Business. Therefore Strategy Is Followed By Competition. This Study Based On Major Key Discipline In The Business Management. And It Is Clear That Importance Of Having A Suitable Strategy Which Will Be A Course Of Action To Achieve Predetermine Objective For An Organization. When Observing The Organizational Success Researcher Used Modern Retail Sector In Sri Lanka .Accordingly 150 Respondents Were Selected To The Sample From The Supermarkets In Sri Lanka Using Stratified Sampling Method. Regression Analysis Was Run As The Major Analysis Technique To See The Impact On Selected Independent Variables On Organizational Success. Prior To Regression Analysis Assumptions Checking Was Done Carefully And Overall Model Fitness Significant At 5% Level Of Significance. Further Market Share Expansion And Innovative Marketing Strategies Significant At 5% Level Of Significant While The Financial Synergies Insignificant. Thereby The Best Option Would Be Leaving The Market In Order To Minimize The Loss Of Business. Merely Competition Gives Win Lose Situation For Competitors Because Threat Of The Strategy Can Be Seen As Emanation From Outside A Company Because Of The Changes In Technology And The Behavior Of The Competitor.
Authors and Affiliations
S. Damayanthi Ediriisnghe
Keywords
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- EP ID EP410177
- DOI 10.9790/487X-2004017075.
- Views 59
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