AN OPPORTUNITY TO DEVELOP HALAL FASHION INDUSTRY IN INDONESIA THROUGH E-COMMERCE PLATFORM
Journal Title: Tadayun: Jurnal Hukum Ekonomi Syariah - Year 2022, Vol 3, Issue 2
Abstract
Nowadays, fashion has become a global business. Indonesian Muslim consumption in the Halal Fashion sector in 2021 reached 20 billion USD. Moreover, knowing that the Indonesian population was also dominated by millennials and Gen Z, reaching 144.31 million people or 53.81% of the total population, this generation is familiar with and masters technology. The halal fashion industry can utilize this condition to develop its business through e-commerce platforms. Therefore, this study aims to explore and explain the development opportunities of the halal fashion industry in Indonesia through e-commerce platforms. This research was conducted by literature research with a descriptive qualitative approach. Secondary data were obtained from various books, articles, journals, reports, and authoritative websites relevant to this research. The results of this study found that the economic potential of the halal fashion industry sector in Indonesia is very promising. That can be seen from the consumption of Muslims in Indonesia for halal fashion, which continues to increase yearly. Indonesia's demographic bonus, dominated by millennials and Gen Z who are familiar with technology, and the increasing number of E-Commerce users in Indonesia provide an excellent opportunity for this industry to develop further.
Authors and Affiliations
Novalini Jailani,Kuat Ismanto,Susminingsih,Hendri Hermawan Adinugraha,
Keywords
Related Articles
- EP ID EP711812
- DOI https://doi.org/10.24239/tadayun.v3i2.76
- Views 58
- Downloads 0
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