An SMS and USSD Model for Locationbased Mobile Advertising
Journal Title: International Journal of Computer Science & Engineering Technology - Year 2013, Vol 4, Issue 7
Abstract
The use of mobile phones to deliver context specific information in the form of advertisements tailored to a user’s profile, location among other related characteristics has been on the increase in the last few years. Location, in particular, is a key attraction to businesses in the delivery of advertisements. However, the widespread adoption of these applications continues to be hindered by among other factors the use of location determination and information delivery technologies such as GPS, Bluetooth, JAVA apps and WAP that are not universally available and accessible. Our proposed model for the development of a location based mobile advertising system is based on universally accessible and available technologies, namely SMS and USSD. The system uses symbolic locations and USSD drill down menus for user registration and information access. SMS is used for the delivery of the desired information to the user. This comprehensive solution architecture will be instrumental in the development of a new class of LBMA applications solely based on SMS and USSD.
Authors and Affiliations
Moses M. Thiga , Joseph K Siror , Jason Githeko
Keywords
Related Articles
- EP ID EP115024
- DOI -
- Views 73
- Downloads 0
IMAGE MINING TECHNIQUES: A LITERATURE SURVEY
Nowadays, a large portion of information is in visual form; it is essential and certainly pleasing to search for images. Image mining has a variety of applications in various sectors like medical diagnosis, biology, remo...
A Comparative Analysis of Energy Preservation Performance Metric for ERAODV, RAODV, AODV and DSDV Routing Protocols in MANET
In Mobile Ad-Hoc Networks (MANETs), mobile devices are operational with power. In order to utilize these energy operational devices resourcefully for transmission of data packets, many energy aware routing strategies are...
FLEXURAL RESPONSE OF FRC BEAMS WITH EXTERNAL GFRP LAMINATES
This study presents the experimental results of steel fibre reinforced concrete beams with externally bonded glass fibre reinforced polymer laminates with a view to study their strength and ductility. Three types of beam...
Comparative Analysis of Digital Image Watermarking Techniques - SVD based Algorithms in Different Wavelet Domains
The aim of digital watermarking is to hide some secret information or logo into the multimedia content for protecting the content from unauthorized access or illegal use. Digital image watermarking is a promising domain...
CHEQUE CLEARANCE SYSTEM USING VARIOUS VALIDATION TECHNIQUES
Processing cheques manually is been done for decades and more efficient systems are still under research. In this entire processing system, providing a secured transaction with efficient verification is what more importa...