An Unforeseen Linkage in Fine Arts Education: Photography and Visual Communication Design
Journal Title: Scholars Journal of Arts, Humanities and Social Sciences - Year 2017, Vol 5, Issue 2
Abstract
The process following the invention of photography is a period when there are discussions as to whether this discipline is a technological development or a form of art. The photography has not lost its quality as a document since its invention; however, the technological developments that progress further with the industrial revolution created some points where the photography intersects with alternative disciplines. One of these concepts is communication and marketing. Thanks to the unexpected effects of the Bauhaus school created in the art of the world, the graphical design, and photography have become an indispensable element of the visual communication design. It is not necessary to avail photography in the content of all graphical design products, however; it is a known fact that the designs that use an effective photography among the numerous graphical object which tries to attract attention in the daily life stand out.The photography does not require graphical design as a form of art and communication; however, there are plenty of implementation fields where graphic design would be plain and short without photography. Therefore, a photography course has continuously been included in the graphical design training especially after 1930. We can say that one of the reasons of this fact is that the photography, which is taken properly within a composition and context, creates a monumental impact on the recipient as a form of communication.We can express some of the following problems that academicians face during the art education; to correct the wrong expectations of a student, transition from master-apprentice relation to mentor-toddler relation, to use accurate-effective fonts, to grasp the secret success of simplicity and space, to teach different thinking methods, and not to hold a camera as if you looked at the world with a naked eye with composition rules. Transferring such elements to a student in an effective manner takes a serious time and to achieve it, the individual interest and research of the student is required not only the effort of the academician.The objective of this study is to make an assessment by analysing the relation between graphic design and photography on student projects, by emphasizing the importance of the concepts such as composition and simplicity during the visual art education. Keywords: Visual communication, photography, graphic design, composition.
Authors and Affiliations
Hami Onur Bingöl
Keywords
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