Analisis Kepuasan Pelanggan Restoran Makanan Crispy di Indonesia
Journal Title: Ascarya: Journal of Islamic Science, Culture and Social Studies - Year 2023, Vol 3, Issue 1
Abstract
This study aims to evaluate the level of customer satisfaction at Dr. Chicken Cimahpar, a crispy or fresh food restaurant in Indonesia. The problem at hand is how to determine the level of customer satisfaction based on the attributes of the product or service they receive. The method used is the Customer Satisfaction Index (CSI), which determines the level of user satisfaction based on the level of performance and the level of importance of the measured product or service features. The sample of this research is consumers who visit and purchase products in the second observation stage and are willing to be respondents for research. The results showed that Dr. Chicken Cimahpar has a customer satisfaction level of 78.59%, which is within the "satisfied" criteria. The most important factors for consumer satisfaction are food served crispy or fresh and accuracy of order presentation. This research provides valuable insight into the level of consumer satisfaction and can be used by Dr. Chicken Cimahpar to improve its products and services. Â
Authors and Affiliations
Aqila Asysyakur,
Keywords
Related Articles
- EP ID EP727463
- DOI -
- Views 46
- Downloads 0
Optimizing Organizational Performance through Strategic Human Capital Management
The pivotal role of human capital in organizational success is increasingly recognized in contemporary business environments. This study presents an in-depth analysis of how strategic human capital management can signifi...
Locative prepositions “at, in, on” and translation to Vietnamese representational meaning
Starting with the role of the reference frame under the influence of the perspective culture of the British and Vietnamese used as a cognitive premise of translation, the article presents the rationale for the procurem...
Peran Teknologi Informasi dan Komunikasi
In general, performance in a group is carried out by face-to-face meetings, but for now, face-to-face meetings are not only means of communication by workgroups or organizations. In the last 20 years, information and com...
Karakteristik Penafsiran Alquran dan Tafsirnya Karya Tim Kementerian Agama Republik Indonesia
This article will explore the characteristics of the Koran of the Ministry of Religion of the Republic of Indonesia, both in terms of historical formulation and interpretation models. This research is also motivated by t...
Development Of Website-Based Management Information Systems for Building Construction
Project managers are generally constrained by limited time and location to monitor the implementation of daily construction tasks. This problem makes monitoring and coordination run slowly. By utilizing internet technolo...