Analiza SWOT - instrument managerial pentru eficientizarea activităţii
Journal Title: Revista Romana de Statistica - Year 2012, Vol 60, Issue 5
Abstract
Analiza SWOT constituie cea mai importantă tehnică managerială pentru înțelegerea poziției strategice a unei organizații. Analiza SWOT are ca obiectiv de a recomanda strategiile care asigură cea mai bună aliniere între mediul intern și extern: alegerea strategiei corecte, încât să fi e adaptate punctele tari la oportunități, să reducă la minimum riscurile și să elimine punctele slabe.
Authors and Affiliations
Rodica IVORSCHI
Keywords
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