Analiza zachowań konsumentów podczas zakupów on-line
Journal Title: MIND Journal - Year 2018, Vol 5, Issue 5
Abstract
Permanent and unabated interest of the internet users in on-line purchases, constantly encourages further numerous groups of the new net users to take advantage of a vast range of offers on the e-markets. Potential buyers, despite general difference, varied opinions, positions and cultures, subconsciously gather into communities which have one feature in common, namely the reason why they decide to buy on-line. Hereby article presents the most crucial aspects connected with consumer behaviour and all its characteristics. Detailed description of terminology lays the foundations enabling further considerations, creating in thereby the opportunity to deeper analysis of the formulae and notions emerging from this area. Classification of the factors which influence e-consumer behaviour encompasses the key aspects shaping the general profile of the potential buyers of goods on-line. This creates an overall belief concerning particular criteria contributing to the decision making process in e-commerce transactions. Methods of influence appealing to subconsciousness and patterns of behaviour, which are included in each and every advertisement created by a seller and directed at potential buyer, heavily affect the position concerning the selection and consequently, the purchase of the chosen product. Variety of widely understood methods affecting a consumer which exist in the e-commerce, tends to make present techniques modernized, also, to build innovative offers, consequently getting adju8sted to potential customers expectations, thus craving bigger profits. Therefore the primary aim of hereby article is to demonstrate the most important aspects of the selected notions accompanied by the reference to current research which enables achieving particular data, with the use of the analysis of e-consumer behaviour, shaped on the basis of the factors and different methods , simultaneously building own techniques.
Authors and Affiliations
Miłosz Szlegr
Keywords
Related Articles
- EP ID EP412310
- DOI -
- Views 92
- Downloads 0
GLOBALIZATION AND DEVELOPMENT OF POSTINDUSTRIAL ECONOMIC RELATIONS: NEWEST POSSIBILITY OF PREVENTING ENVIRONMENTAL CONFLICTS
The article covers the conceptual foundations of modern development in the global economic system, displaying the cyclical nature of change and the specifics of global integration processes. Determined the formation of t...
Managerial Skills As An Important Factor In Sustainable Development Of Regions
The deepening crisis of morality, which takes the global dimensions and causes the whole chain of problems in the field of economic, social and environmental, profoundly affects the quality of citizen´s life in the Slova...
Реализация Региональной Политики Приграничных Регионов И Территорий Украины
The paper proposes new approaches to the implementation of regional strategies of border regions and territories of Ukraine. There were the following areas in which it is advisable to use and develop the conception and c...
Потенциал Устойчивого Использования Природных Ресурсов (На Примере Лесных Ресурсов Украины И Польши)
The forest is becoming an important factor in maintaining the climate balance. Forest has a great influence on the regulation of global warming. In addition, forest plantations became the basis for conservation and recre...
Развитие Возобновляемых Источников Энергии В Международной Экономике
The rapid development of renewable energy sources in the EU over the past decade is associated with a number of aspects, among which are economic: the development of new technologies and the reduction of dependence on en...