ANALYSE THE INWARD FDI POTENTIAL OF CEE REGION
Journal Title: European Journal of Business and Social Sciences - Year 2014, Vol 3, Issue 8
Abstract
Globalization is changing the economic area into a unified market as it removes economic, political and other obstacles. Therefore, companies must ensure competitiveness and strengthen developmental capabilities. One of the ways to do that is also through foreign direct investment (FDI). The decision for FDI is a choice of individual companies, but countries have to create the right conditions for it. With it companies also increase their competitiveness and prosperity in society. In this research the attractiveness of FDI in Bosnia and Herzegovina will be assessed compared to other countries of Central and Eastern Europe. An additional contribution to the current model research will be a comprehensive overview and meaning of the factors which influence this decision in connection with factors at the national level. A factor of cultural and geographical distance from the selected country of Slovenia will also be included. There are very few similar studies in the region.
Authors and Affiliations
Tanja Rihtaršič| Gea College – Centre of Higher Vocational Schools, Slovenia Email: tanja_rihtarsic@t-2.net, Matjaž Rihtaršič| Unihem, Ljubljana Slovenia Email: matjaz_rihtarsic1@t-2.net
Keywords
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