Analysing The Influential Factors on the Purchase Behaviour of Organic Foods
Journal Title: International Journal of Multidisciplinary Research and Analysis - Year 2025, Vol 8, Issue 01
Abstract
Organic food products have gained significant traction globally due to their perceived health benefits and environmental sustainability. The organic food market is emerging, driven by increasing consumer awareness and demand. This study examines the influential factors shaping consumer behavior towards organic foods in Bangladesh, focusing on the roles of attitudes, subjective norms, perceived behavioral control, and purchase intention. The research collected 640 valid responses using an online survey and convenience sampling during August 2023 and May 2024. Data were analysed using SMART PLS which facilitated the testing of direct effects and relationships among the variables. The Theory of Planned Behavior (TPB) was used in this research paper and an extension was made in the framework by working with 7 different factors. The findings reveal significant relationships: positive attitudes towards organic foods significantly enhance purchase intentions, as does the influence of subjective norms, including peer and community endorsements. Furthermore, perceived behavioral control- including factors such as accessibility and affordability- plays a crucial role in shaping purchase intentions. Additionally, purchase intention was found to be a strong predictor of actual purchase behavior, underscoring its importance in the decision-making process. This research fills a critical gap in understanding the dynamics of organic food consumption in Bangladesh and provides valuable insights for marketers and policymakers. The study's findings suggest that a multi-faceted approach, addressing consumer awareness, social influence, and perceived control, is essential to driving the growth of the organic food market in Bangladesh.
Authors and Affiliations
Saiful Islam, Kaniz Fatema, A. K. M. Golam Rabbani Mondal
Keywords
Related Articles
- EP ID EP755144
- DOI 10.47191/ijmra/v8-i01-07
- Views 22
- Downloads 0
Analysis of Stain's Transformation Policy to UIN as an Effort to Develop PTKIN from Kurt Lewin's Change Management Perspective
The development of PTKIN is an inevitability that is the dream of many Islamic higher institutions in Indonesia. This development can be attempted with various approaches, including implementing the concept of change man...
Active Debate Learning Model in Strengthening Critical Thinking Skills for Class IX students
The ability to think critically is an important component in the world of education, especially for students as the younger generation should have the ability to think critically as a capital to face the challenges of th...
Quality Enhancement in Higher Education Institutions
No higher education institution worth its name, size and legacy can achieve and nurture its vision of creating and sustaining excellence in teaching and learning without value oriented, committed and skilled human resour...
Management of North Jayapura Public Health Center in the Stunting Prevention Program for Children Aged 3-5 Years
This study aims to identify and describe the management of North Jayapura Public Health Center in the stunting prevention program in children aged 3-5 years which covers the availability of input (human resources and sup...
The Impact of Reward and Punishment on Employee Performance (Case Study MSIB PT. Telkom Akses Kota Bima)
The study is conducted in conjunction with the activity of MSIB (a certified independent study apprentice) in the PT. Telkom Akses Kota Bima. The purpose of the study is to find out and analyze the relationship between r...