Analysis and investigation of the status of saffron packaging and its position in Iran exports from exporters and expert
Journal Title: Agricultural Advances - Year 2014, Vol 3, Issue 5
Abstract
Poor system of packaging, marketing and advertising in saffron export sector by Iranian exporters caused importers to buy this product from Iran at lower prices and then sell it at higher prices on the world markets by repackaging and proper advertising. The first importance of packaging is that many customers buy with their eyes, so attractive package has special importance. Considering the fact that Iran is the foremost producer of saffron in the world and produces almost 95 percent of the world's saffron, in the present study we have addressed the role of saffron packaging in its export. Literature review and background research identified some important packaging variables and factors that are important in export of a product. This study is an applied research in terms of purpose. This research has been done by the methods of library, scientific, specialized and field study. Statistical society of this research is composed of saffron exporters to foreign countries that are currently active and specialists and professors of University of Torbatjam who are experts in marketing and business. T-value of all factor loadings is greater than 1.96 and this means that the factor loadings were significant in alpha level of 0.05 and have significant effect on the 5 factors of packaging. These findings show differential validity between latent variables and convergence of indices in measurement of latent variables. Also combined reliability of all indices is desirable because it is more than 0.6. If the combined reliability index is more than 0.6, it indicates that the indices measure latent variables well and as convergent, and as a result they are reliable indices.
Authors and Affiliations
S. J. Kashani| Ph.D. Student, Department of Agricultural Development, Science and Research Branch, Islamic Azad University, Tehran, IRAN., N. Daryaei*| Ph.D. Student, Department of Agricultural Development, Science and Research Branch, Islamic Azad University, Tehran, IRAN.
Keywords
Related Articles
- EP ID EP551
- DOI 10.14196/aa.v3i5.1344
- Views 541
- Downloads 21
Effect of nanoprosil-1 (lus-1) in combination with vermicompost for production of pseudomonas fluorescens inoculants on
The purpose of this study was to determine capability of bacteria Pseudomonas fluorescence survival on nanoprosil-1, vermicompost, rock phosphate, bentonite and three formulations of them and also, their effect on yield,...
Energy extension and energy literacy for sustainable energy development in rural Nigeria
Energy is a very important part of any sustainable development strategy. Without modern energy services, the poor will go on being poor and the sick will continue to be sick. Access to clean, abundant, reliable domesti...
Prevalence of helminth parasites in Gallus domesticus from Gurez valley
During the study period of two years the prevalence of helminth parasites in domestic fowl from Gurez valley were analysed. A total of 137 domestic fowl were examined for helminth parasites from May 2013 to April 2015....
Isolation of fungi associated with dead-in-shell chick embryo in hatcheries
The present work was carried out to isolate and identify fungi species present in dead-in-shell chick embryo. A total of three thousand dead-in-shell embryonated chicken eggs pooled into 300 eggs (10 eggs per group) we...
Effects of organic manure types on the growth, yield as well as root and soil populations of root-knot nematodes (Meloid
Studies on the effects of some organic manure types on plant-parasitic nematode (Meloidogyne incognita) of tomato (Lycopersicon esculentum) was conducted at Kabba College of Agriculture, Ahmadu Bello University, Kogi S...