ANALYSIS EFFECT OF 7P MARKETING MIX ON CONSUMER PURCHASE DECISIONS CASE STUDY IN BRITANIA EDUCATIONAL INSTITUTIONS.
Journal Title: International Journal of Advanced Research (IJAR) - Year 2019, Vol 7, Issue 5
Abstract
Background: effect of 7p marketing mix on consumer purchase decisions in case of course place or educational institutions Aim and Objective: to determine the effect of 7p marketing mix on consumer purchase decisions Methodology: this study uses a quantitative approach that intends to explain the position of the variables studied and the relationship between one variable with another variable. This research is intended to test hypotheses that have been formulated previously. This study will explain the causal relationship between variables through hypothesis testing. In this study, the analytical method used is a simple regression analysis using the SPSS program. Result: the six variables such product, price, place, promotion, people, physical evidence have a positive and significant effect on consumer purchasing decisions, process has a positive and insignificant effect on consumer purchasing decisions. Conclusion:the institutions must improve their program and take a new challenge to get more customer or student.
Authors and Affiliations
Suryaningsih , Cepi Pahlevi And Mursalim Nohong.
Keywords
Related Articles
- EP ID EP601182
- DOI 10.21474/IJAR01/9134
- Views 90
- Downloads 0
A STUDY OF LIPID PROFILE IN RHEUMATOID ARTHRITIS.
Introduction:Rheumatoid arthritis is a chronic systemic inflammatory autoimmune disease, usually involving peripheral joints in a symmetric distribution. Lipids contribute to synovitis in RA through participation in the...
DETERMINANTS OF ACCESS AND UTILIZATION OF MATERNAL HEALTH CARE AMONG DISPLACED PERSONS IN NORTH CENTRAL NIGERIA.
This paper examined the influence of socio-demographic characteristics of displaced persons in flood affected States in Nigeria on their access and utilization of maternal health care services during displacement. A samp...
ROLE OF DIFFUSION WEIGHTED MRI IN EVALUATION OF BIRADS3 AND BIRADS4 BREAST LESIONS.
Background: Precise diagnosis of suspicious breast lesions helps in better assessment and management. The aim of this study is to explore the role of DCE-MRI and DWI in evaluation of suspicious breast lesions (BI-RADS 3...
PEETHA BHRINGARAJA [WEDELIA CHINENSIS (OSBECK) MERRILL] - AYURVEDIC LITERARY REVIEW.
Bhringaraja (Eclipta prostrate (L.)) Is a plant widely used for liver disorders and Anaemia. The drug is said to have three varieties based on the colour of its flower. The other two varieties are PeethaBhringaraja with...
SIMPLE HIGH PERFORMANCE LIQUID CHROMATOGRAPHIC METHOD FOR DETERMINATION OF ENANTIOMER OF D-SERINE API.
Several amino acids have a chiral center and thus can exist as D- and L-isomers. Amino acid synthesis like D-Serine, L-Serine is use as starting material therefore unreacted L-Serine may present in sample. This L-Serine...