Analysis Learning, Novelty, Escapism, Enjoyment, Social Value, and Value for Money, Against Purchase Growth Informing Costumer Loyalty in the users of Tokopedia in Surabaya
Journal Title: Journal of Economics, Finance and Management Studies - Year 2022, Vol 5, Issue 03
Abstract
The growth of the digital industry or e-commerce industry in Indonesia itself can be said to be experiencing rapid growth, where it has develop very quickly and has become one with our daily activities, where it used to be If you want to make a purchase, the buyer makes a direct purchase at the store, but now e-commerce itself has become something that become our daily habits, where when buyers or consumers want something they (consumers or buyers) can directly open apps and search through apps them self then buy and do payments with ease through the application. This research aims to know how learning, novelty, escapism, enjoyment, social value, and value for money, towards Purchase Growth in forming Costumer Loyalty in Tokopedia users in Surabaya. It is hoped that this research can contribute to forming new theories and new research towards forming new strategy for Tokopedia Purchase Growth.
Authors and Affiliations
Charles Bryan Yofri, Dr. Oliandes Sondakh, S. E. , M. M, Dr. Amelia, S. E. , M. M.
Keywords
Related Articles
- EP ID EP706980
- DOI 10.47191/jefms/v5-i3-15
- Views 52
- Downloads 0
Entrepreneurial Intention among University Students Majoring in Non-Business Studies
This study is aimed at determining the relationship between subjective norms, attitude, perceived of behavioral control and entrepreneurship tendencies towards students majoring in non-business studies. Data of the study...
The Importance of Marketing Research Practices on the Performance of Tanzanian Manufacturing SMEs.
Despite increased competition across the globe, Small and Medium Enterprises (SMEs) are generally said to be behindhand in the execution of formal marketing research. This study, investigated the importance of marketing...
Work-Life Balance and the Environment in Job Satisfaction of Healthcare Personnel
The study was conducted due to the need to determine and analyze the size of the influence of work-life balance and the environment on the job satisfaction of health professionals at a community health center in the Pasa...
Economic Development and Economic Growth: Case Study
The paper motion to differentiate the terms of economic growth and economic development, the first being a quantitative component of the second one. Economic development also has a qualitative element on the quality of l...
Navigating Sustainability Reporting Challenges in Pluralistic Societies: Insights from Balinese SMEs and the Integration of Tri Hita Karana and Tri Pramana
In pluralistic societies, navigating diverse perspectives and promoting sustainable practices pose significant challenges. This paper explores the complexities of sustainability reporting within organizations, focusing o...