Analysis of After Sale Service Data of Indian Tractor Users By Using Kano Model
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 3
Abstract
In this paper a data set was collected for tractor customers in north India. Kano model is used to analyze the data. Various attributes are divided into different categories. We found that most of the attributes are attractive, whereas some of the attributes are must-be. These results will help understand customer requirements and improve customer satisfaction. Managers can use this information to increase market share of their companies.
Authors and Affiliations
Khursheed Ahmad Siddiqui
Keywords
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- EP ID EP409891
- DOI 10.9790/487X-2003018486.
- Views 77
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