Analysis of Approaches to Formation of the Image Policy of a Region
Journal Title: Бізнес Інформ - Year 2013, Vol 10, Issue 0
Abstract
The article is devoted to analysis of modern approaches to the process of formation of image policy. It specifies main advantages and shortcomings of developments on formation of the image policy. The specified advantages would become a basis for formation and realisation of the image policy of a region. The article considers the existing regulatory acts, which regulate formation and realisation of the image policy in a certain region. It formulates main requirements to the process of formation of the image policy of a region. It shows specific features of formation of the image policy of a region. It identifies that formation of the concept of the image policy should be accompanied with the following conditions: image of a region should correspond with the strategy of development of a region in general; the image should be interconnected and exist at three levels: international (external image policy), state (institutional) and regional (for the population of a region).
Authors and Affiliations
Valentyna Yachmenyova, Ihor Volobuyev
Keywords
Related Articles
- EP ID EP131141
- DOI -
- Views 92
- Downloads 0
Issues of Developing Social Policy and Social Security of the State
The article is aimed at studying the contemporary features of social policy and social security of Ukraine. Stages of formulating the major normative-legal acts in establishing social policy have been defined. An economi...
Formation of Informational Space of Enterprises in the International Business Environment
The article is concerned with studying the importance of web site of enterprise as a key element in the development of information space as well as its role in the activity of the enterprise in the international business...
Introduction of Trainings Into the Teaching Process with the Purpose of Formation of a Competent Specialist
The article justifies importance of use of the training form of teaching in higher educational establishment when training a competent specialist. It marks specific features and advantages of the use of trainings in the...
Evaluating the Quality of Bank Assets
The article is concerned with examining the quality of bank assets and determining prospects for development of the banking sector. The main tasks in terms of the aim indicated is characterizing the bank assets, assessme...
The Ranking Evaluation of Kharkiv Higher Educational Establishments
The aim of the article is to provide methodological support for the monitoring of higher educational establishments in view of the ranking of higher educational establishments. The application of the proposed methodology...