ANALYSIS OF BUYING HABITS - WINE SEGMENT
Journal Title: International Journal Vallis Aurea - Year 2017, Vol 3, Issue 2
Abstract
On a market with high supply offer segmentation cares extremely high importance. Wine is characterized as highly complex product and possibility of segmentation is extremely large. To insure detailed analysis it is essential to take in count all starting points of segmentation. Demographic factor can help with the analysis but wine as a product demands as specific approach as possible to ensure relevant conclusion. Wine promotion and market communication without detailed analysis based on a market segmentation cannot give any reliability for a success. Market acknowledges high segment of bought buyers profiles and product offers. To meet bought wishes communicating with buyers is essential.
Authors and Affiliations
Luka Samardzija, Domagoj Soukup, Sinisa Kuzmanovic
Keywords
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- EP ID EP279830
- DOI 10.2507/IJVA.3.2.9.42
- Views 123
- Downloads 0
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