Analysis Of Challenges And Opportunities Prevailing In The Indian Food Industry
Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 8
Abstract
According to Neilsen survey the middle-income urban millennials (Income from 3 lacs to 10 lacs annually and age group is from 18 to 24 years) of India, spend roughly 10% of their total food expenditure, or Rs7,914 annually, on dining out—purchasing cooked meals from restaurants, caterers, and canteens. This trend is growing exponentially, as more and more youngsters are joining this group, the oppurtunities in the Indian restaurant industry is booming. This study is an attempt to understand changing and diverse market scenario of Indian food industry, the challenges and opportunities present in this sector. A careful study has been done, taking into consideration various factors involved. It can be derieved that a restaurant which focuses on selling traditional Indian cuisine has better changes of becoming a huge success.
Authors and Affiliations
Ram Swaminathan, Shashank . , Prof. J. N. V. Raghuram
Keywords
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