ANALYSIS OF FACTORS OF ATTRACTING AND RETAINING THE ATTENTION OF USERS IN THE INTERNET ENVIRONMENT
Journal Title: Східна Європа: економіка, бізнес та управління - Year 2017, Vol 5, Issue 10
Abstract
The article specifies the essence of the processes of attracting and retaining the attention of users when interacting with a multimedia product on the Internet. The interrelation of volumes of the information and attention of users is grounded. The elements of the information structure of a multimedia product are generalized. Classified factors of attracting and retaining the attention of users in the Internet environment
Authors and Affiliations
Yu. L. Kurbatova, D. K. Iotova, A. I. Pushkar
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