ANALYSIS OF FACTORS OF ATTRACTING AND RETAINING THE ATTENTION OF USERS IN THE INTERNET ENVIRONMENT

Abstract

The article specifies the essence of the processes of attracting and retaining the attention of users when interacting with a multimedia product on the Internet. The interrelation of volumes of the information and attention of users is grounded. The elements of the information structure of a multimedia product are generalized. Classified factors of attracting and retaining the attention of users in the Internet environment

Authors and Affiliations

Yu. L. Kurbatova, D. K. Iotova, A. I. Pushkar

Keywords

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  • EP ID EP441912
  • DOI -
  • Views 136
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How To Cite

Yu. L. Kurbatova, D. K. Iotova, A. I. Pushkar (2017). ANALYSIS OF FACTORS OF ATTRACTING AND RETAINING THE ATTENTION OF USERS IN THE INTERNET ENVIRONMENT. Східна Європа: економіка, бізнес та управління, 5(10), -. https://europub.co.uk/articles/-A-441912