ANALYSIS OF FACTORS OF ATTRACTING AND RETAINING THE ATTENTION OF USERS IN THE INTERNET ENVIRONMENT
Journal Title: Східна Європа: економіка, бізнес та управління - Year 2017, Vol 5, Issue 10
Abstract
The article specifies the essence of the processes of attracting and retaining the attention of users when interacting with a multimedia product on the Internet. The interrelation of volumes of the information and attention of users is grounded. The elements of the information structure of a multimedia product are generalized. Classified factors of attracting and retaining the attention of users in the Internet environment
Authors and Affiliations
Yu. L. Kurbatova, D. K. Iotova, A. I. Pushkar
Keywords
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