Analysis of Huawei’s Smartphone Marketing Strategies in Arab World
Journal Title: Asian Journal of Management Sciences and Education - Year 2015, Vol 4, Issue 1
Abstract
With the technological progress and changes in consumer habits, smartphones have occupied the global mobile phone market with extraordinary speed. As a smartphone giant, Huawei, is actively expanding overseas markets, with its special marketing strategy in Arab World. Taking Huawei for example, this paper shows survey about its mobile phone market and consumers’ behavior and psychology. By the use of 4P (Product, Price, Place and Promotion) marketing theory, this paper demonstrates a more comprehensive analysis about Huawei’s smartphone marketing strategy in Arab World, aiming to provide a reference about marketing strategies for smartphone manufacturers in Arab World.
Authors and Affiliations
Nashwan Mohammed Abdullah Saif, Wang Aimin
Keywords
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- EP ID EP116815
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