ANALYSIS OF MARKETING STRATEGY OF INNOVATIVE AGRICULTURAL PRODUCTS
Journal Title: Topics in Economics, Business and Management (EBM) - Year 2017, Vol 1, Issue 1
Abstract
Starting with the characteristics of consumer behavior of agricultural products, this paper analyzes the successful cases of network marketing of agricultural products in China, and puts forward the strategy innovation of network marketing of agricultural products.
Authors and Affiliations
Yanping Chen
Keywords
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- EP ID EP412774
- DOI 10.26480/icemi.01.2017.88.89
- Views 55
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