Analysis of Political Discourse in Pakistani Party Manifestos
Journal Title: Global Social Sciences Review - Year 2019, Vol 4, Issue 2
Abstract
Political discourse is inarguably deemed an essential tool, impercetably influencing people’s perception within a socio-political zone. The present research revolve around the critical discourse analysis of manifestos of Pakistani political parties, pertaining to the general election of 2013. The theoretical framework for the study triangulates VanDijks (1998) Socio-Cognitive Model, along with the support of Turner and Tajfels (1979) Social identity approach and Budge and Farlies Salience theory (1983). The research revealed that all the political parties under study used the discursive strategies in their party manifestos in order to enhance the positive self-image of party to in-group people, by focusing the negative aspects of the out-group, thereby (re)constructing peoples political identities and ideologies and achieving the desired hegemony for itself.
Authors and Affiliations
Mehwish Malghani, Shabana Akhtar, Farhat Farooqi
Keywords
Related Articles
- EP ID EP606581
- DOI 10.31703/gssr.2019(IV-II).30
- Views 62
- Downloads 0
SAARC after Three Decades
The paper explores the progress of regional cooperation in various functional areas as identified by South Asian Association for Regional Cooperation (SAARC) since its inception in 1985. It also examines whether and to w...
Religious Education: Teachers Perspective on Girls
This paper identifies and investigates the general perceptions of public sector teachers of both urban and rural localities regarding girl’s religious education. This research also explores the reasons for those percepti...
Political Factors and Sectarian Identities in Tribal Areas of Pakistan
The study titled “political factors and sectarian identities in tribal areas of Pakistan” was carried out in tribal district Kurram under positivistic tools of the data collection. A sample size of 300 respondents was ra...
The Establishment of Azad School Utmanzai and Anjuman-i-Islahul Afaghina: A Successful Methodology of Organizational Excellence (1921-1946)
This historical paper explores the role of one of the indigenous educational movement of the British Indian North West Frontier Province, now Khyber Pakhtunkhwa in Pakistan. The movement 'Anjuman-i-islahul Afaghina' esta...
A Voyage of Esprit-De-Corps: A Sectorial Comparison
Esprit-De-Corps encompasses cohesion, loyalty and unity within an organization. The study is focused on the existing threads of EspritDe-Corps and its comparison in public and private sector universities. A sample of 533...