Analysis of the current state of development of electronic commerce market in Ukraine
Journal Title: Технологический аудит и резервы производства - Year 2018, Vol 5, Issue 4
Abstract
<p><em>The object of research is the e-commerce market. The development of e-commerce allows to carry out business activities on a global scale, to offer enterprises goods and services regardless of spatial and temporal constraints, to reduce the costs of conducting and maintaining operations. This, respectively, allows to reduce prices and get a leading position in the global market. One of the problem areas is identification of those trends that have developed in foreign markets, which of this at the moment is in Ukraine. And, accordingly, what kind of experience can be adopted by them in order to more actively introduce the sphere of electronic commerce in all areas of economic activity.</em><br /><em>The analysis of the approaches to the definition of the concept of «electronic commerce» is carried out, the state of legislative regulation of the e-commerce sphere is determined at both the global and national levels. It is determined that, based on the interaction of business entities in the Internet environment, various types of e-commerce can be distinguished, the main participants of which are consumers, business and government.</em><br /><em>Statistical analysis of the development of e-commerce in the world has proved that today this area is rapidly increasing its volumes. The world leaders, of course, are the countries that have the highest level of implementation of information technologies in all areas of activity, however, Ukraine has become Europe’s leader in the development of e-commerce.</em><br /><em>It is proved that Ukraine has the potential to expand the influence of e-commerce companies. Since the Internet is still not used by 35 % of the population, and a large number of users prefer foreign services due to distrust of national enterprises and an imperfect legislative base. In addition, Ukrainian companies are mainly based on the principles of the «business-to-consumer» model, which, accordingly, enables other enterprises to occupy those market segments in which services are not offered at all through e-commerce services.</em></p>
Authors and Affiliations
Vitalina Babenko, Olga Syniavska
Keywords
Related Articles
- EP ID EP527530
- DOI 10.15587/2312-8372.2018.146341
- Views 128
- Downloads 0
Investigation of efficiency audit in the system of state financial control in Ukraine
<p><em>The object of research is efficiency audit in the system of state financial control. The need to introduce performance audit in the system of state financial control is conditioned by the control and evaluation of...
Formation of system frameworks of energy controlling
<p><em>The object of research is the controlling concept and its application in the energy sector of the enterprise. Controlling concept opens wide perspectives and provides economic instruments to raise effectiveness an...
Development of the information platform model for the neutralization of potentially dangerous underwater objects
<p><em>The object of research is the processes of managing the creation of information support for projects to neutralize potentially dangerous underwater objects. In such projects, complex information flows circulate at...
Investigation of thermal and technological characteristics of new meat pastes production
<p><em>The object of research is the thermal and technological characteristics of the production of meat pastes, namely, chicken meat and liver patties, as a delicious, nutritious (assimilated by 94</em><em>–</em><em>96<...
The use of audit as a tool for strategic control of marketing activities of Polish enterprises
<p><em>The paper is focused on marketing audit within the marketing system control. Marketing audit is one of the tools applied to assess and improve the use of marketing in corporate activity.</em></p><p><em>One of the...