ANALYSIS OF THE DISCRIMINATING - APPLICATIONS IDENTIFYING THE PREFERENCE OF ENDOWMENT WITH GOODS
Journal Title: Revista Romana de Statistica - Year 2011, Vol 59, Issue 10
Abstract
Endowment of Romanian households with durables has many features on how to purchase products based on „ ID only credit”, second-hand products purchases, preference for foreign brands or no-name brands at the expense of Romanian producers, etc.. These issues have resulted based on a market research. By applying discriminant analysis, thus we try to identify what socio-demographic characteristic of the household heads discriminates best this hierarchy, the continuous variables considered being: age, last school graduated and net monthly income earned by the household head.
Authors and Affiliations
Manuela Rozalia GABOR, Alexandru ISAIC - MANIU
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