Analysis of the Influence of Credit Policy on Micro Credit Demand to the State-Owned Banks in North Sumatera (An Empirical Study in PT Bank Rakyat Indonesia (Persero), Medan Thamrin Branch Office)
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 12
Abstract
This research is motivated by many factors that influence the demand for credit by the business world, especially the micro sector, including credit policies at a bank. These credit policies include loan interest rates, perceptions of the operational standards of credit procedures and bank credit services. The research objective was to analyze the effect of lending rates, perceptions of credit operational standards (SOP), and credit services on the demand for microcredit and to find out the most dominant variables affecting the number of micro credit requests at PT Bank Rakyat Indonesia (Persero) Tbk Medan Thamrin Branch. This study uses an empirical study approach supported by surveys. Data was collected using a questionnaire and documentation study. The sample in this study used saturated samples from a total population of 202 customers or respondents. Testing the hypothesis using multiple linear regression analysis through the F test and t test at a confidence level of 95% (α = 0.05). The test results with the F test show the variable credit policy consisting of loan interest rates, perceptions of operational standard procedures and bank credit services have a positive and significant effect on the demand for microcredit at PT Bank Rakyat Indonesia (Persero) Tbk Medan Thamrin Branch. Partially credit services and standard operating procedures have a positive and significant effect on the demand for microcredit at the Medan Thamrin Branch of Bank Rakyat Indonesia (Persero) Tbk, while credit interest rates have a negative and significant effect on demand for microcredit. Simultaneously the results of this study are, credit policies which consist of: credit interest rates, perceptions of credit operational standards, and bank credit services have a positive and significant influence on the demand for micro credit at the Medan Thamrin Branch of PT Bank Rakyat Indonesia (Persero) Tbk.
Authors and Affiliations
Jontar Gunawan Siburian, Amrin Fauzi, Endang S. Rini
Keywords
Related Articles
- EP ID EP429183
- DOI 10.9790/487X-2012064053.
- Views 54
- Downloads 0
Corporate environmental disclosures and performances in annual reports of listed manufacturing firms in Nigeria: The stakeholders perspective.
The purpose of this paper is to examine the level of corporate environmental disclosures and performances of listed manufacturing firms in Nigeria from the perspective of the stakeholders. The level of environmental disc...
GST Reforms in India: Challenges of Rationalising
Direct and Indirect taxes are the main sources for any government to manage its revenues and expenditure. In an economy which is transparent and citizen friendly tax reforms and its rationalization will be much easier co...
Trade Marketing: New Relationship Producer - Distributor in Morocco
.
Impact and Need of Laughing Medicine for Sound Mind and Body- An Analysis Study
.
Brand Image Analysis, Promotion, Satisfaction and Customer Loyalty
Customer loyalty is a measure of the sustainability of a business. If there are many loyal customers, the company will profit but if there are many customers who are less loyal, the company will lose money. Therefore, it...