ANALYSIS OF THE MARKETING COMMUNICATIONS IN THE BULGARIAN HOTEL INDUSTRY: THE CASE OF THE BIJOU HOTEL
Journal Title: International Journal of Innovative Technologies in Economy - Year 2018, Vol 1, Issue 2
Abstract
The trends in the communicational policies and the good practice of positioning the leading tourist destinations are aimed at the distinction of the offered products, at the certain groups and campaigns for the imposition of a brand. In this sense Bulgaria must have a clear strategy for the features and the unique offers which form the identity of a destination. Our communicational campaigns must emphasize on the specifics, on the personal experience and emotions. The purpose of this article is to prove that marketing communication is an effective way for the company to be represented, to have a good reputation, to build its image and to create the best conditions for its development.
Authors and Affiliations
Zlatina Karadzhova, Plamena Dimitrova
Keywords
Related Articles
- EP ID EP272701
- DOI -
- Views 203
- Downloads 0
ИСПОЛЬЗОВАНИЕ ТЕОРИИ НЕЧЕТКИХ МНОЖЕСТВ В ЭКОНОМИЧЕСКОМ АНАЛИЗЕ ИНВЕСТИЦИОННЫХ ПРОЕКТОВ
The article outlines the main features of the use of the theory of indefinite bundles in the evaluation of the cost-effectiveness of investment projects. He analysis of methods for quantifying the effectiveness of the IP...
ВЛИЯНИЕ АСИММЕТРИЧНОСТИ ИНФОРМАЦИИ НА РАЗВИТИЕ РЫНКА НЕФТЕПРОДУКТОВ В УКРАИНЕ
The article analyzes the influence of information asymmetry on the development of the oil products market in Ukraine. It is shown that the artificial restriction of access to official data on prices, volumes and quality...
ЄВРОІНТЕГРАЦІЙНІ ПЕРСПЕКТИВИ СОЦІАЛЬНО-ЕКОНОМІЧНОГО РОЗВИТКУ УКРАЇНИ
The article contains the results of studies on the positioning of Ukraine in the international ratings of social-economic development. The presented analysis allows revealing the main components that have an impact on th...
ОСОБЛИВОСТІ ІНСТИТУЦІЙНОГО ЗАБЕЗПЕЧЕННЯ СТАЛОГО РОЗВИТКУ СІЛЬСЬКОГОСПОДАРСЬКИХ ПІДПРИЄМСТВ
Agriculture is an important branch of the Ukrainian economy. Its’ development directly affects the country’s food security. The defining concept of the development of this industry is the concept of sustainable developme...
МОДЕЛИРОВАНИЕ ЗАДАЧ В УСЛОВИЯХ ПОВЕДЕНЧЕСКОЙ ЭКОНОМИКИ
The notion of behavioral economy is considered. Solution of the problem using modern information technologies based on cybernetics is being characterized. The emphasis is on the system approach to solving the problem. Th...