Analysis Of The Mental Image Of Iranian Consumers Of Foreign Luxury And Widely Used Goods From Non-Marketing Symbols Of Seven Countries Of Origin
Journal Title: Advances in Social Sciences Research Journal - Year 2017, Vol 4, Issue 7
Abstract
Which country’s expensive, luxury and widely used goods should we buy? What are the non-marketing features of the country of origin as producer or exporter of commodity to Iran, and what is their importance in the mind of Iranian consumer? How are the mental images of various and different Iranian groups of seven known countries in Iran’s market, especially with the comparative perspective? This study seeks to explore the answers to these three questions. The study is a descriptive – explanatory and applied research based on the purpose, and quantitative and qualitative one according to variables, a cross-sectional one based on time and a surveying research according to the methodology. The sample size includes 92 citizens and consumers from four provinces of IRAN, including Kermanshah, Zanjan, Tehran and Qazvin. The target population has three parts: Members of the statistical society, five categories of selected luxury widely used goods and seven Country of Origin. The composition of these people consists of all educational degrees, different ethnic groups, distinct age ranges, various high and low-income jobs and people with different political and religious beliefs. Also, about 30% of the respondents have experienced travelling abroad. Data analysis was conducted by qualitative approach and the questionnaire had face and content validity. The mental images of citizens and consumers from various Iranian ethnic groups, of non-marketing symbols from seven countries of origin are as follows: USA: the symbol of diversity, Germany: symbol of regularity, Japan: symbol of perseverance, Turkey: Symbol of emulation, France: symbol of fashion, UAE: symbol of dependency and China: symbol of plethora. The fact is the future of Iranian market will belong more than before to China.
Authors and Affiliations
Mostafa Jafari, Hasti Sadeghi, Shakib Sadeghi
Keywords
Related Articles
- EP ID EP329393
- DOI 10.14738/assrj.47.2884.
- Views 81
- Downloads 0
The impact of institutions, law and corruption in business environment - Evidence for Kosovo
Business environment across different time periods of transition is challenged from different implications, such as: political and institutional instability, inadequate laws and corruption steadily and continuously incre...
Couple versus Single Mother Group Treatment: A Comparative Study
This study compared couple versus single-mother treatment in group. Ninety-three participants from nine small groups received treatment in one of two conditions: mothers (47) and 23 couples (n = 46). Results showed posit...
The Desire for the Practice of Bloodless Surgery Among Our Patients.
Although blood ordering is a common practice in surgical field, the average requirement for a particular procedure is usually based on the subjective anticipation of blood loss rather than on evidence based estimates. It...
Donald Trump’s Alternative Facts Re-shaping National and International Discourses: The Big D. Analysis
The author aims to interprete saying and doing in terms of identity, by examining the Inaugural Speech of President Donald Trump of the United States of America, and relate the use of language by political leaders, albei...
International Accreditations as Drivers of MBA Education Improvement - A Case of GWMBA
Business schools in China are now under great pressure to implement continuous improvement and quality assurance to remain competitive in a globalized higher education market. Drivers for quality improvement include exte...