Analysis Of The Mental Image Of Iranian Consumers Of Foreign Luxury And Widely Used Goods From Non-Marketing Symbols Of Seven Countries Of Origin
Journal Title: Advances in Social Sciences Research Journal - Year 2017, Vol 4, Issue 7
Abstract
Which country’s expensive, luxury and widely used goods should we buy? What are the non-marketing features of the country of origin as producer or exporter of commodity to Iran, and what is their importance in the mind of Iranian consumer? How are the mental images of various and different Iranian groups of seven known countries in Iran’s market, especially with the comparative perspective? This study seeks to explore the answers to these three questions. The study is a descriptive – explanatory and applied research based on the purpose, and quantitative and qualitative one according to variables, a cross-sectional one based on time and a surveying research according to the methodology. The sample size includes 92 citizens and consumers from four provinces of IRAN, including Kermanshah, Zanjan, Tehran and Qazvin. The target population has three parts: Members of the statistical society, five categories of selected luxury widely used goods and seven Country of Origin. The composition of these people consists of all educational degrees, different ethnic groups, distinct age ranges, various high and low-income jobs and people with different political and religious beliefs. Also, about 30% of the respondents have experienced travelling abroad. Data analysis was conducted by qualitative approach and the questionnaire had face and content validity. The mental images of citizens and consumers from various Iranian ethnic groups, of non-marketing symbols from seven countries of origin are as follows: USA: the symbol of diversity, Germany: symbol of regularity, Japan: symbol of perseverance, Turkey: Symbol of emulation, France: symbol of fashion, UAE: symbol of dependency and China: symbol of plethora. The fact is the future of Iranian market will belong more than before to China.
Authors and Affiliations
Mostafa Jafari, Hasti Sadeghi, Shakib Sadeghi
Keywords
Related Articles
- EP ID EP329393
- DOI 10.14738/assrj.47.2884.
- Views 75
- Downloads 0
Students Perception Of Teacher’s Involvement In Academic Dishonesty
This study examines the perception of senior secondary school students in Rivers State on the extent of teacher’s involvement in academic dishonesty. Subjects were 1,000 senior secondary school students in Rivers State d...
Towards An Entrepreneurship And Stem Education Primary School Curriculum In Zimbabwe: A Case Study Of Bumburwi Of Gweru District.
The study sought to establish the setting up of an entrepreneurial skills base in Zimbabwe ‘s new education curriculum and how this new curriculum relates to STEM concept. Related literature exhibited that entrepreneursh...
A Study of Chinese College Students’ English Listening Strategies
This study investigates how Chinese college students apply English Listening strategies with questionnaires. The findings show that Chinese college students don’t do well in applying many English listening strategies, es...
PLANKTON: A New Theory of Organization for the 21st Century
Theories of the organization were extensively researched during the 20th century and are still important at 21st century. We explain the behavior of organizations and then propose an innovative and creative perspective t...
The Conceptions of Pre-service Kindergarten and Elementary school Teachers on Teaching Science and the Nature of Science
The study sought to reveal the conceptions of pre-service kindergarten and elementary school teachers on teaching science to children and understanding the nature of science. More specifically, the study aimed to investi...