Analysis of the terminology of "emotional marketing
Journal Title: Ринкова економіка: сучасна теорія і практика управління - Year 2015, Vol 2, Issue 1
Abstract
The article highlights a critical analysis of a current trend in marketing – "emotional marketing." The author proposes the analysis of new definitions arising from this concept. It is stressed the incompatibility of "emotional marketing" as a new paradigm.
Authors and Affiliations
О. Yе. Mazur
Keywords
Related Articles
- EP ID EP429615
- DOI -
- Views 102
- Downloads 0
ACCOUNTING AND ANALYTICAL SUPPORT FOR EFFECTIVE MANAGEMENT OF LAND RESOURCES OF AGRARIAN BUSINESS STRUCTURES
The current state of land use efficiency in the agrarian sector of the national economy is considered in this article. It was found out that in recent years in Ukraine all the indicators of agricultural land use efficien...
Sea trade port: business-model structure and source of innovation
The article deals with the structure of the business-model, the complementary assets are described on the case of the sea trade port as a foundation of the business-model creation. The complementary assets use are studie...
PHARMACOECONOMICS AS A TOOL TO ENHANCE EFFICENCY OF HEALTH CARE SERVICES
Pharmacoeconomics identifies, measures, and compares the costs and conse¬quences of drug therapy to health care systems and society. This article discusses the principles and methods of pharmacoeconomics and how they can...
Transnationalisation measurement
The article discusses approaches to assess the impact of transnationalization. It is proved that the economic value added as an indicator of participation in the process of creating a product or service in the export-imp...
USE OF MANAGEMENT CONSULTING TOOLS IN THE MANAGEMENT OF A SMALL ENTERPRISE
The conditions of successful development of a modern small enterprise, which are contained in the ability to warn the market demand for products and services due to the ability to undergo organizational transformation wi...