Analysis of Trust and Electronic Word of Mouth in Influencing Consumers’ Decision to Shop Using Lazada's Shopping Website in Jakarta
Journal Title: Saudi Journal of Business and Management Studies - Year 2018, Vol 3, Issue 8
Abstract
Abstract:The purpose of this study was to prove empirically the influence of trust and electronic word of mouth to the consumers’ decision to shop using Lazada’s shopping website in Jakarta. There were 156 respondents involved in this research who shop using Lazada’s shopping website in Jakarta. The method of analysis was quantitative by using multiple regression model. Based on the results of test that has been done, it was found that trust and electronic word of mouth have a positive and significant impact on consumer decisions to shop using Lazada’s shopping website in Jakarta. Keywords: Shopping Decisions, Trusts & Decisions for Shopping.
Authors and Affiliations
Marca Viola
Keywords
Related Articles
- EP ID EP398547
- DOI -
- Views 142
- Downloads 0
Small and Medium Scale Industries A Pathway to Nigeria Economic Development
Abstract: This paper discussed on small and medium scale industries pathway to Nigeria economic development. It also point out the problems facing the entrepreneurship development of Nigeria economy. It also examines th...
A Mediating Effect of Occupational Health & Safety Standard between Organizational Innovation and Business Performance
Abstract:The main purpose of this study is to explore the mediating role of occupational health & safety standard relationship between organizational innovation and business performance. Secondly, in order to get achieve...
Low Conservation Approach against Modifiable Risk Factors Stands To Be the BiggestChallenge Confronted by Pakistan Healthcare Sector
Abstract:Health status of the Pakistan population is growing aggravated. Incorporation of insalubrious regimen characterize by sedentary lifestyle, unhealthy intakes embracing tobacco products, soft drinks, junk food, ma...
Deviant Workplace Behavior: The Comparison between Employees and Employers at a Government Bank inThailand
Abstract: Despite deviant workplace behavior has increasingly become a serious problem in today’s organizations and has been reported to significantly affect on both individual and organizational effectiveness and perfor...
Interview with Shariah Supervisors in Malaysian Islamic Banks
Abstract:Shariah Supervisors plays a significant role in the Islamic banking system, and it has a significant impact on their performance as well as stability. The study focused on the banking system and on the Shariah S...