Abstract

The study analyse the Women Participation In Processing And Marketing Of Gurasa in Kano metropolis. It examined marketing channels, and problems during marketing of gurasa. Multistage sampling technique was used to select 128 Gurasa processors and 112 Gurasa marketers. Primary data were collected using a questionnaire. The analytical tools used include descriptive statistics, Net Processing Income and Net Marketing Margin The mean age of the processors in the study area was 43 years while the mean years experience is 17 Gurasa is processed manually using traditional tools. Processed Gurasa were marketed from their various homes or taken to YanGurasa market, few of the women processors (17.86%) sell their gurasa at YanGurasa market while 53.57% sell from home, other sell in neighbouring states like Jigawa, Katsina and outside the country. Processing of Gurasa is very profitable considering a Net Processing Income of ₦9,963.22 and ₦2.13 was derived from every naira invested. Despite the profitability of enterprise, certain constraints were faced by the marketers include insufficient fund to expand the business and lack of government recognition. The study therefore recommends the need for NGO’s to recognise the contributions of Gurasa processing and marketing to the economy and include it as part of the programs targeted at women empowerment

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