Analysis on Behaviors of Farmers in Agricultural Information Channel Acquisition and the Influencing Factors —Empirical Analysis Based on the Litchi Growers in Guangdong, Guangxi and Hainan
Journal Title: 广东农业科学 - Year 2018, Vol 45, Issue 12
Abstract
"Based on 150 sets of field survey data from the fixedly observed litchi growers in Guangdong, Guangxi and Hainan, the behaviors of litchi growers in agricultural information channel acquisition and the influencing factors were studied, from four aspects including individual characteristics of farmers, family characteristics, psychological cognition and policy environment, by using the binary Logit model. The result showed that the three main agricultural information channels of litchi growers in China were fruit bureaus, recommendation by relatives and friends and agricultural bureaus, and that the three least used channels were mobile phones, paternal families and agricultural sellers. Age of litchi growers, planting area, planting years, willingness to try e-commerce, degree of adoption of new technologies and number of technical guidance had a positive and significant impact on their agricultural information acquisition behaviors. Attempts at e-commerce business and willingness to cooperate with wholesalers/retailers had a negative and significant impact on their agricultural information acquisition behaviors. Accordingly, it is recommended to improve the cultural quality of litchi growers, determine their operation scale, enhance their psychological cognition and improve the policy environment of them."
Authors and Affiliations
Feng-xian SONG, Wen-e QI
Keywords
Related Articles
- EP ID EP602800
- DOI 10.16768/j.issn.1004-874X.2018.12.023
- Views 66
- Downloads 0
Study on rural poverty change and decomposition effect in Guangdong province
"Based on 2000-2014 Guangdong rural income grouped data in five slices，by using the GQ model and the Beta model fitting the Lorenz curve and calculated the absolute poverty line and the relative poverty line’s poverty s...
Flower bud differentiation and development characteristics of Camellia gauchowensis Chang
To understand the differentiation of flower bud of Camellia gauchowensis Chang, and to grasp the characteristics of its differentiation, and provide technical support for the regulation and control of the flowering perio...
Effects of seed priming on Lycium barbarum seed germination under salt stress
"Lycium barbarum is a kind of representative perennial shrub with drought and salinity tolerance， and it often grows in desert of China's northwest. Seeds of Ningqi No.1 were primed with 100 mmol/L NaCl. Using petri dis...
Ultrasonic-microwave-assisted extraction of total flavonoids from Seed oil residue of Passiflora edulis Sims
"The seed oil residue of Passiflora edulis Sims was used as the study object，and the flavonoids in the seed oil residue were extracted by ultrasonic-microwave-assisted methodology. First single-factor experiments were t...
Analysis of genetic diversity and construction of fingerprint of Pennisetum by SRAP
In order to understand the genetic diversity of Pennisetum Rich, the genetic diversity of 13 Pennisetum was analyzed based on SRAP markers, and the DNA fingerprints among them were constructed．The results showed that:（...